Manitoba's wildfire State of Emergency has been lifted. Winnipeg is safe and open for travel. Visit our FAQ page.

Only in the Peg | Tourism Winnipeg

  • Home
  • Things to Do
    • Summer Top 50
    • Winnipeg Guides
    • Top 10s
    • Only in the Peg
    • Family Fun
    • Free Activities
    • Attractions
    • Performing Arts
    • Shopping
    • Nightlife
    • Tours
    • Recreation
    • Spectator Sports
    • Spas
    • Architecture & Design
    • 2SLGBTQ+
  • Places to Stay
    • Hotels
    • Campgrounds
    • Hostels
  • Eat & Drink
    • Eat & Drink
    • Best Eats
    • Peg City Grub
    • Breweries / Distilleries
    • Food Trucks
    • Patios
  • Festivals & Events
    • Upcoming Events
    • Live Music
    • Annual Festivals & Events
    • Submit an Event
  • Plan Your Trip
    • Welcome to Winnipeg
    • Neighbourhoods
    • About Winnipeg
    • Getting Around
    • Travel Information
    • Publications & Maps
    • Moving Here
    • Manitoba Day Trips
    • Summer
  • Deals & Passes
    • Packages & Deals
    • Winnipeg Attractions Pass
  • Contact Us
Build an Itinerary
  • Home
  • Things to Do
  • Only in the Peg
Fresh Emblem X Winnipeg: Made from what's real  - Founder of Fresh Emblem, Joel Miyazawa (photo by Abby Matheson)

Founder of Fresh Emblem, Joel Miyazawa (photo by Abby Matheson)

Fresh Emblem X Winnipeg: Made from what's real

By: Only in the Peg // September 8, 2022 // Shopping

Fresh Emblem started as a hobby and has steadily become a cutting-edge wood design company that is starting to smell like success (all puns intended).  

Owner Joel Miyazawa founded Fresh Emblem six years ago after being introduced to laser cutting. His first project involved creating a custom sports logo for a buddy that he turned into a car ornament. He soon realized the potential of adding a scent to this carved wooden car art, literally making it one fresh (looking and smelling) emblem.

The local business is a success story formed out of North Forge Fabrication Lab, an incubator accelerator in The Exchange District. At the lab, Miyazawa applies sustainable and environmentally friendly practices to manufacture re-scentable wooden car art using Baltic birch wood. By applying scented oil every three to five weeks, the car art can be reused for up to four months. 

The success story of Fresh Emblem is the perfect example of innovative and authentic business practice that parallels Winnipeg’s new place brand, “Winnipeg: Made from what’s real”.


To amplify the new Winnipeg story, we partnered with a series of local businesses like Fresh Emblem to introduce the city’s new place brand. They reflect the narrative of Winnipeg, its people and the innovation that contributes to our growing economy.

“People would be shocked at what’s actually made here. The talent here is crazy, it is just a matter of keeping it here and incentivizing it, building a better brand around it will definitely help,” says Miyazawa, owner of Fresh Emblem.   

Miyazawa designed a piece of car art in partnership with Winnipeg’s new place brand logo. The art itself uses a scent with notes of French vanilla–warm and cozy–to remind you of Winnipeg every time you head to your next destination.  

There is an abundance of talent that exists in Winnipeg, it just becomes a matter of recognizing that talent and celebrating the unique collection of innovative thinkers and makers that fill our city. 

Fresh Emblem x Winnipeg: Made from what’s real scented car art is available for purchase at winnipegshop.ca.

Back

Become a
Winnipeg Insider

Subscribe to our blog
for more great content

+No Thanks

More Inspiration

 
Rainbow Stage is ready to rock you, and supply some much needed laughs

June 27

 
Assiniboine Park has everything you're looking for this summer

June 25

 
2025 Winnipeg Pride Guide

May 18

Visitor Information

21 Forks Market Road
Winnipeg, Manitoba
Canada R3C 4T7
1 855 PEG CITY (734-2489)

Newsletter Sign-up
  • Leisure
  • Meetings & Conventions
  • Travel Trade
  • Sport Tourism
  • Media
  • Site Map
  • Industry
  • About Us
  • Français
  • Privacy Policy
  • Contact Us
Visitor's Guide

Visitor's Guide

Discover the best of Winnipeg.

Download Now

Economic Development Winnipeg acknowledges that we are located in Treaty One Territory, the home and traditional lands of the Anishinaabe (Ojibwe), Ininew (Cree), and Dakota peoples, and in the National Homeland of the Red River Métis. Our drinking water comes from Shoal Lake, in Treaty Three Territory.

© 2025 Tourism Winnipeg

logo - Economic Development Winnipeg
logo - Tourism Winnipeg