Peg City Grub | Tourism Winnipeg

  • Home
  • Things to Do
    • Spring Top 50
    • Top 10s
    • Only in the Peg
    • Family Fun
    • Free Activities
    • Attractions
    • Performing Arts
    • Shopping
    • Nightlife
    • Tours
    • Recreation
    • Spectator Sports
    • Spas
    • Architecture & Design
    • 2SLGBTQ+
    • The Loop
  • Places to Stay
    • Hotels
    • Campgrounds
    • Hostels
  • Eat & Drink
    • Eat & Drink
    • Best Eats
    • Peg City Grub
    • Breweries / Distilleries
    • Food Trucks
    • To Go & Delivery
    • Patios
    • Top Chefs
  • Festivals & Events
    • Upcoming Events
    • Live Music
    • Annual Festivals & Events
    • Submit an Event
  • Plan Your Trip
    • Welcome to Winnipeg
    • Neighbourhoods
    • About Winnipeg
    • Getting Around
    • Travel Information
    • Publications & Maps
    • Moving Here
    • Manitoba Day Trips
    • Explore like a Local
    • Winter
  • Deals & Passes
    • Packages & Deals
    • Winnipeg Attractions Pass
  • Contact Us
Build an Itinerary
  • Home
  • Eat & Drink
  • Peg City Grub
KUB Bakery is back under new celebrity owners Chip and Pepper - Pepper and Chip Foster buy KUB Bread (photo by Abby Matheson)

Pepper and Chip Foster buy KUB Bread (photo by Abby Matheson)

KUB Bakery is back under new celebrity owners Chip and Pepper

Fashion designer twins hope to break bread with locals by quickly bringing back legendary bakery

By: Abby Matheson // January 4, 2023 // Winnipeg in the News

Rye bread fans who were crusty because of KUB Bakery's closure late last year can once again rejoice. 

The iconic Winnipeg institution closed its doors on November 2022, just shy of its 100th anniversary. KUB (short for Kucher’s Ukrainian Bakery) was originally founded in 1923, baking for generations before being purchased by the Einfeld family in 1982, who ran it until they  closed its doors last year. 

Just when locals thought KUB wouldn’t produce another loaf, Winnipeg born-and-bred twins Chip and Pepper Foster (known for their rad tie-dye fashions in the late 80s and 90s, NBC Saturday morning cartoon show, and their designer denim in the 2000s) have swooped in from Los Angeles (thanks to WestJet’s new direct flights) to purchase this legendary business. 

"We love the brand, we're going to fine-tune it, [and] there's no better brand with history here. We're really, really pumped up about this," said Pepper Foster at today's press conference. 

"We used to as kids grow up with this [bread] at socials–my dad used to bring this home,” continued Pepper.

No stranger to putting dough into the city's culinary scene, Pepper and his wife Vanessa also co-own The Pennyloaf Bakery on Corydon Avenue, which they purchased last summer. At Pennyloaf, they've continued to produce the outstanding sourdough that this top bakery is known for, along with bringing in an espresso program too.  

In fact, the Foster twins' culinary roots in Winnipeg run deep as their grandfather, Samuel Finkleman, started Elman’s Food Products here in 1938 selling pickles, sauerkraut, horseradish and mustard.  

Chip and Pepper have always been great at creating brands, so they believe they can take KUB in a new direction by establishing a new centralized operation base in the next three months, all while helping create jobs for local Manitobans.

Winnipegger's can expect the same great taste as former production manager and owner Ross Einfeld has passed on the original recipes. Stay tuned to its website for when KUB breads will be back in regular stock. 

Back

Become a
Winnipeg Insider

Subscribe to our blog
for more great content

+No Thanks

More Inspiration

 
​Watch: Crispy katsu and more from Ghost Kitchens Winnipeg

March 14

 
Guest column: Three bright new eateries in Sunny St. James

February 28

 
Thomas Hinds Sampling Room pairs smooth jazz, cigars and a speakeasy

February 7

Visitor Information

21 Forks Market Road
Winnipeg, Manitoba
Canada R3C 4T7
1 855 PEG CITY (734-2489)

Newsletter Sign-up
  • Leisure
  • Meetings & Conventions
  • Travel Trade
  • Sport Tourism
  • Media
  • Site Map
  • Industry
  • About Us
  • Français
  • Privacy Policy
  • Contact Us
Visitor Guide

Visitor Guide

Request our Winnipeg Visitor's Guide. It's FREE!

Order

Economic Development Winnipeg acknowledges that we are located in Treaty One Territory, the home and traditional lands of the Anishinaabe (Ojibwe), Ininew (Cree), and Dakota peoples, and in the National Homeland of the Red River Métis. Our drinking water comes from Shoal Lake 40 First Nation, in Treaty Three Territory.

© 2023 Tourism Winnipeg

logo - Economic Development Winnipeg
logo - Tourism Winnipeg