Presented to a volunteer — or volunteer program — in the hospitality industry who demonstrates service excellence by going above and beyond in order to provide outstanding service that enhances a visitor’s experience for increased customer satisfaction.

Award Winner



Lee Woods – Pride Winnipeg

Lee Woods (they/them) has been a proud volunteer with Pride Winnipeg since 2017, before they moved to Winnipeg. As Pride’s Vice-President of Marketing, their background in graphic design and tourism contributes to making the Pride Winnipeg Festival look fantastic each year. Along with creating and managing a large part of Pride’s marketing campaigns by themselves, Lee is committed to seeing other Pride Winnipeg projects through. This includes the new Pride Winnipeg website, which they designed and launched themselves, all while tackling other projects at the same time. Lee jumps at the chance to help the Gender, Sexual and Relationship Diverse (GSRD) community shine, whether as a mentor, by helping to bring more people to the festival or by assisting fellow volunteers.