Marketing Under $2500
Winnipeg Tourism Marketing Campaign (under $2,500) Award of Distinction
Presented to an individual, organization, business or marketing consortium in recognition of a creative or innovative marketing campaign that increases visitation.
A live-action role-play Halloween experience hosted at Adrenaline Adventures in 2016, Fear Winnipeg’s objective was to promote the event by scaring people at their computers. They did this via an online video entitled “Winnipeg Has Lived to Fear Another Year,” which focused on increasing engagement on Facebook, Instagram and Twitter. Complementing this strategy were radio packages with 99.1 Fresh Radio and Power 97. With 7,752 shares, 785,000 views, 5,000 likes and 3,000 comments, the video easily crushed the previous year’s results.
Fairmont Winnipeg - Santa Suite
Winnipeg’s 2016 holiday season welcomed Santa Claus in a specially decorated suite at the Fairmont Winnipeg. Dubbed the “Santa Suite,” Saint Nick called the luxurious abode his home-away-from-Pole from November 19 to December 18. While away on official business, the public was invited to tour the suite every weekend. Meet-and-greets with Santa Claus were also offered at select times. Guests who posted or tweeted a photo of their visit were automatically entered to win a one-night stay at the hotel.
An art- and culture-themed series, the HUB presents local fashion designers, artists, musicians, authors, chefs and business owners, all of whom host monthly events featuring crafty, entertainment-centric concepts. The majority of promotion comes from local connections and word-of-mouth, as well as a small social media marketing budget. Collaborative efforts with these and other venue partners have yielded elevated social media engagement and increased attendance at HUB-sponsored events, with guest retentions playing a key role in this success.