Presented to an individual, organization, business or marketing consortium in recognition of a creative or innovative marketing campaign that increases visitation.
FortWhyte Alive refined its position as a destination for authentic outdoor experiences and social change by revamping its marketing strategy to focus on new audiences, convert social media followers to visitors and subsequently to members, all while engaging the community in a new way. FortWhyte Alive successfully developed a strong brand image and differentiated itself from competitors through storytelling. This led to a 12 percent increase in year-over-year admission revenue and audience and engagement growth across all social platforms.
WALL-TO-WALL MURAL & CULTURE FESTIVAL – SYNONYM ART CONSULTATION - AWARD WINNER
Synonym Art Consultation, in partnership with the North End Community Renewal Corporation and Graffiti Art Programming, oversees the creation of murals throughout Winnipeg. The murals were highlighted by unique events during the 2018 Wall-to-Wall Mural and Culture Festival that culminated in a huge celebration at Nuit Blanche. Using a mix of traditional and new media, the marketing campaign resulted in a 100 per cent increase in media coverage, increased festival attendance, and a larger social media following.
THE FORKS – FESTIVE FOX 2018
The Forks created a heart-warming holiday campaign with its Festive Fox. The multi-media campaign had audiences following along with the story of an adorable character that positioned The Forks as a festive and local alternative to mall shopping during the holiday season. The Festive Fox campaign resulted in a 25 per cent increase in visitors to The Forks Market from the previous year, a 12 per cent increase of overall sales, and a significant boost on all its digital platforms.