Presented to an individual, organization, business or marketing consortium in recognition of a creative or innovative marketing campaign that increases visitation.

Award Nominees

Fairmont Winnipeg

Helping ring in the holiday season, the Santa Suite is already becoming a uniquely Winnipeg winter tradition. Families with kids of all ages come to the Royal Alexandra Suite at the Fairmont Winnipeg to ring in good cheer, leave wish lists for Santa and get a chance to meet Kris Kringle himself. Using a mix of social media and earned media to promote this event, the Santa Suite hosted more than 350 families and raised over $4,600 for the Children’s Wish Foundation.

Nuit Blanche Winnipeg - Award Winner

Nuit Blanche Winnipeg has been raising the bar on the Winnipeg art scene for years, helping to create a vibrant, dynamic downtown while highlighting local artists. An impactful and attention-grabbing outreach campaign with the tag line of “Art’s one night stand” led to a 25 per cent increase in year-over-year attendance, with thousands of people enjoying the sights late into the night. This campaign included the development of a unique brand identity and eye-catching marketing materials, including “Save the Night” business cards and sidewalk stencils.