Presented to an individual, organization, business or marketing consortium in recognition of a creative or innovative marketing campaign that increases visitation.
THE FAIRMONT WINNIPEG
The Fairmont Winnipeg’s Backdoor Burger campaign succeeded in raising awareness about its new outdoor dining venue. The hotel opened its backdoor on Lombard Avenue to serve burgers at lunch twice a week from May to September. The hotel used a social media campaign to highlight the gourmet burger specials and collaborated with Le Burger week to drum up interest. More than 5,700 people enjoyed a Backdoor Burger in 2019.
Dino Day 2019 - AWARD WINNER
ROYAL CANADIAN MINT
With a goal to drive traffic over spring break weekend in 2019, the Royal Canadian Mint created a free dinosaur-themed event and campaign that saw tremendous results. The Mint saw its typical attendance of 800-1,000 guests quadruple to 4,300 visitors by targeting families with children in Winnipeg and the surrounding areas using social media, a sign rental and listings on tourism partners’ websites.
WEST END BIZ
Building on the success of its award-wining mural tours, the West End BIZ expanded its program in 2014 to offer restaurant tours highlighting the neighbourhood’s diverse makeup. To promote the tours and reach new demographics, the 2019 marketing campaign included printed pamphlets, rack cards, social media, tourism partnerships and newsletters. As a result, nearly all of the restaurant tours during the 2019 season sold out, welcoming 350 participants – a six per cent increase over 2018’s bookings.