Presented to a tourism individual, organization, business or marketing consortium in recognition of a creative and innovative marketing campaign.
2019 Halloween Howl
OUTLET COLLECTION WINNIPEG
Outlet Collection Winnipeg hosted a 2019 Halloween Howl event that provided a free, safe trick-or-treating experience with treat stations, a haunted house photo wall, character meet and greet and more. The campaign combined a mix of social media, in-mall signage, website promotion and a digital billboard. The one-day event was well attended with more than 6,300 people participating and a foot traffic increase of 222 per cent over the previous year.
2019 Winnipeg Folk Festival
WINNIPEG FOLK FESTIVAL
The Winnipeg Folk Festival aimed to increase ticket sales and engagement on all social media platforms for its 2019 festival. Using print, radio, outdoor advertising, video and compelling visuals on social media and online marketing, the campaign helped the festival achieve a record-breaking year. Attendance was up 4.1 per cent over the previous year with 76,000 in attendance. Tickets were sold in every province and territory in Canada, 26 states and 16 countries, plus both campgrounds sold out for the first time ever.
2019 Zoo Lights Festival - AWARD WINNER
ASSINIBOINE PARK CONSERVANCY
In 2019, the Assiniboine Park Conservancy launched its inaugural Zoo Lights Festival at Assiniboine Park Zoo, which celebrates the joys of the holiday season. The marketing campaign included a mix of advertising, paid and organic social media and on-site promotion, also supported by an earned media strategy. The event and its marketing campaign attracted more than 86,000 visitors, exceeding the goal of selling 55,000 tickets. Approximately 20 per cent of tickets were purchased by people living outside of Winnipeg.