Marketing Over $2500
Winnipeg Tourism Marketing Campaign (over $2500) Award of Distinction
Presented to a tourism individual, organization, business or marketing consortium in recognition of a creative and innovative marketing campaign.
The Manitoba Museum’s World’s Giant Dinosaurs exhibit welcomed 20 life-sized animatronic giant lizards to Winnipeg. To build attendance, an emphasis was placed on creating connections between the modern world and the age dinosaurs roamed the earth. New unique programs that supplemented the exhibit included Downward Dog with Dinos yoga and Dino Snores, a public sleepover event. The museum saw the highest average weekly attendance of any exhibit in the museum’s history.
Outlet Collection Winnipeg
One of the most-anticipated retail openings of 2017, the marketing campaign undertaken by the Outlet Collection Winnipeg helped create a massive, multi-day grand opening experience. A strategic media buy reached an impressive 95 per cent of their target demographic, while a multi-phase marketing and PR campaign reached over 3.5 million people daily. This outreach helped the Outlet Collection surpass their goal of attracting 100,000 shoppers during its first five days of business.
Winnipeg Folk Festival - Award Winner
The Winnipeg Folk Festival is one of the city’s longest-standing and largest outdoor festivals. In 2017, the festival ran a marketing campaign to grow its presence to new audiences. A combination of social media, electronic, print ads, posters and billboards which featured the festival’s big-name acts helped to draw in more first-time attendees. Using an app and a mix of visual and social advertising to grow its attendance figures, 2017 turned out to be one of the top three most-attended festivals in its history.