Presented to an individual, organization, business or marketing consortium in recognition of a creative or innovative marketing campaign that increases visitation.
Award Nominees
Backdoor Burger
THE FAIRMONT WINNIPEG
The Fairmont Winnipeg’s Backdoor Burger campaign succeeded in raising awareness
about its new outdoor dining venue. The hotel opened its backdoor on Lombard Avenue
to serve burgers at lunch twice a week from May to September. The hotel used a social
media campaign to highlight the gourmet burger specials and collaborated with Le
Burger week to drum up interest. More than 5,700 people enjoyed a Backdoor Burger in
2019.
Dino Day 2019 - AWARD WINNER
ROYAL CANADIAN MINT
With a goal to drive traffic over spring break weekend in 2019, the Royal Canadian
Mint created a free dinosaur-themed event and campaign that saw tremendous results.
The Mint saw its typical attendance of 800-1,000 guests quadruple to 4,300 visitors by
targeting families with children in Winnipeg and the surrounding areas using social
media, a sign rental and listings on tourism partners’ websites.
Restaurant Tours
WEST END BIZ
Building on the success of its award-wining mural tours, the West End BIZ expanded
its program in 2014 to offer restaurant tours highlighting the neighbourhood’s diverse
makeup. To promote the tours and reach new demographics, the 2019 marketing
campaign included printed pamphlets, rack cards, social media, tourism partnerships
and newsletters. As a result, nearly all of the restaurant tours during the 2019 season
sold out, welcoming 350 participants – a six per cent increase over 2018’s bookings.