Winnipeg Tourism Marketing Campaign (over $2500) Award of Distinction
Presented to a tourism individual, organization, business or marketing consortium in recognition of a creative and innovative marketing campaign.
Award Winner: Journey to Churchill at Assiniboine Park Zoo
Journey to Churchill at Assiniboine Park Zoo
When Assiniboine Park Zoo opened its $90-million Journey to Churchill exhibit, it made sure the world was watching with its “Say You Were There” campaign. Working with McKim Communications Group, a
marketing campaign was developed utilizing outdoor billboards placed on major commuter routes, large airport advertising, local newspapers, radio promotions, and advertising in national travel publications. The campaign was an overwhelming success, with a 62% increase in zoo admission
revenue and 24% increase in zoo admissions compared to the same timeframe in 2013, among many other improved metrics.
The Fort Garry Hotel, Spa & Conference Centre
To launch and promote The Fort Garry Hotel’s newest wellness features in association with sister business Ten Spa and Yoga Public, the hotel hosted a celebration around the theme “Getting Better with Age.” This unique marketing event held in December 2014 shed a new light on the 102-yearold
hotel as a world-class urban wellness retreat. The event was a success as it attracted new clients, with Ten Spa seeing an increase in its average daily booking rate, and Yoga Public increasing its monthly membership base.
Winnipeg Art Gallery
In 2014-15, The Winnipeg Art Gallery (WAG) hosted a successful run of Dali Up Close and Masterworks from the Beaverbrook Art Gallery. Working with Doowah Design Inc., the exhibits were promoted through online advertising, newspapers, magazines, TV and radio spots. Social media networks were used to launch the “do a Dali” selfie contest with 250 entries. The marketing campaign connected the WAG with new visitors, communities, and stakeholders, and the exhibit opened to record-breaking crowds, and more than 40,000 visitors taking in the exhibits during its run.