Winnipeg Tourism Marketing Campaign (over $2500) Award of Distinction
Presented to a tourism individual, organization, business or marketing consortium in recognition of a creative and innovative marketing campaign.
Award Winner - The Fort Garry Hotel, Spa and Conference Centre
Festival du Voyageur, Vive le Festival
In 2012, Festival du Voyageur invited people to “Vive le Festival”. The campaign was designed to reflect our rich multicultural diversity and create a strong brand. It featured people donning traditional voyageur gear and two modern voyageurs from the Filipino and African communities to help reach new audiences and build bridges with Winnipeg’s franco-manitoban culture. Online marketing included a popular “photo booth” application and increased social media activity, engaging with over 5,000 fans on Facebook and 2,000 Twitter followers. They also partnered with ethnic media outlets, such as the Filipino Journal for advertising and created a special “Filipino day” during the event to reach niche markets.
The Fort Garry Hotel, Spa and Conference Centre, Winnipeg 1913
This year, Winnipeg’s iconic Fort Garry Hotel is celebrating its 100th year with much fanfare and excitement. In 2012, an insert in the Winnipeg Free Press highlighted the hotel’s history and introduced the Winnipeg 1913 trivia hunt. This year-long marketing campaign has already seen more than 3,000 people take part, far surpassing their goal of 1,000. The campaign is intended to stimulate tourist interest in Winnipeg while increasing overnight stays in downtown. It was promoted through a dedicated website, ads in local newspapers, social media, content links on the hotel’s website and press releases.
The Manitoba Museum, dinosaurs unearthed
With a mandate to increase repeat visitations, The Manitoba Museum partnered with local companies to establish a long-term exhibition fund to help bring one world-class exhibit to Winnipeg each year. This year, Dinosaurs Unearthed stomped its way into the museum, thrilling kids and adults of all ages with its scientifically accurate animatronic dinosaurs. Marketing efforts included magazine, billboard, TV and newspaper advertising as well as establishing and maintaining key relationships to assist in getting the word out. Expectations for the exhibit were met and exceeded with an increase in overall museum attendance of 15% and more than 46,000 visits to see the dinosaurs.