Winnipeg Tourism Innovation of the Year Award of Distinction
Presented to an individual, organization, business or marketing consortium in recognition of a new tourism product/service/process or approach that increases tourism to Winnipeg.
Award Winner: Raw: Almond
Parks Canada – Fright at the Fort
Lower Fort Garry National Historic Site’s Hallowe’en tours were revamped in 2013 to attract a new audience targeting young adults, a historically difficult market to reach. As a result, Fright at the Fort was developed comprised of plays, a fright-filled “funhouse,” ghoulish character encounters and fireside storytelling. Visitation was up an impressive 290 per cent from 2012 and generated approximately $29,000 in revenue. Fright at the Fort not only positively impacted revenue and visitation at Lower Fort Garry but also increased tourism to the area as a whole. The 20-49 age range made up 64 per cent of their visitors, showing that the target demographic was effectively attracted.
RAW:almond is a pop-up restaurant on the frozen river created by deer + almond chef Mandel Hitzer and Raw Gallery of Architecture and Design director Joe Kalturnyk. In its second year, this popular three-week celebration of cuisine and winter attracts visiting chefs from across North America to sold-out seatings. More than 2,500 persons dined and another 20,000 took in the view along the Red River Mutual Trail. Its innovation brought international media attention that enhanced Winnipeg’s reputation for creativity, community spirit and culinary mastery. RAW:almond garnered more than $220,000 in earned media and put Winnipeg on the map!
The Winnipeg Fringe Theatre Festival
The introduction of the Fringe Flyer complimentary shuttle bus transported Fringe patrons and volunteers between venues in 2013. The shuttle bus is an innovation that enhances the festival experience, resolves parking issues and contributes to the Fringe’s sustainability practices. The Fringe Flyer allows audiences to move easily between venues, which led to record audience numbers of more than 101,000 attendees last year. The growth in attendees resulted in increased revenue which will strengthen the event’s ability to attract international artists and in turn, continue to enhance Winnipeg’s reputation as an arts and culture destination with one of the best Fringe Festivals in the country.