Marketing Over $2500
Winnipeg Tourism Marketing Campaign (over $2500) Award of Distinction
Congratulations to Downtown BIZ.
Presented to a tourism individual, organization, business or marketing consortium in recognition of a creative and innovative marketing campaign.
Downtown Winnipeg BIZ
The Downtown Winnipeg BIZ ‘s Find it Downtown marketing campaign centred around showcasing downtown’s distinct experiences to increase visitation. Tactics used included social media, contesting, website redevelopment, street level advertising, traditional and online advertising. The campaign supported the organization in marketing more than 100 events, helping to attract 50,000 visits to downtown events. Downtown Winnipeg BIZ also created a Find it Downtown lanyard for out-of-town convention delegates, which provided them access to unique experiences and discounts to downtown restaurants and shops.
Pride Winnipeg’s theme was Evolution in 2015, focusing on the evolution of the LGBTTQ* rights. Tactics used to communicate the message and increase visitation included social media, website, e-newsletters and online ads targeted at Brandon, Saskatchewan, Calgary, Toronto, North Dakota, and Minneapolis. Pride ran at the same time as FIFA Women’s World Cup 2015 in Winnipeg. To capitalize on that opportunity, Pride tweeted players from visiting soccer teams. Pride saw a significant increase in U.S. visitors and as a result core revenue rose by 18 per cent.
Winnipeg Folk Festival
Wanting to get back to its roots as a community festival, the Winnipeg Folk Festival created the illustrated character Teal Neal and the Turquoise Noise. He took over social media and blogging during his preparations and journey through the festival. Tactics used to reach outside visitors ranged from traditional advertising streams to editorial features in regions such as Northern Ontario and Northern United States. The 2015 marketing campaign resulted in a 10 per cent increase in attendance, with tickets sold across Canada, in 24 states and 14 countries.